Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from Wonderful Hearts (the “Site”).

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using:

  • Cookies: Data files placed on your device or computer that often include an anonymous unique identifier.

  • Log files: Track actions occurring on the Site and collect data such as IP address, browser type, ISP, referring/exit pages, and timestamps.

  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. This is called “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

2. How Do We Use Your Personal Information?

We use the Order Information that we collect to fulfill orders placed through the Site (including processing your payment information, arranging shipping, and providing invoices and order confirmations). Additionally, we use Order Information to:

  • Communicate with you

  • Screen orders for potential risk or fraud

  • Provide you with information or advertising relating to our products or services, in line with your preferences

We use Device Information to help us screen for potential risk and fraud (especially your IP address) and more generally to improve and optimize our Site—for example, by generating analytics about how customers browse and interact with the Site and evaluating the success of marketing campaigns.

3. Sharing Your Personal Information

We share your Personal Information with third-party service providers to help us use your information as described above.

Examples include:

  • Shopify (our ecommerce platform)

  • Google Analytics (to understand how customers use the Site)

  • Retention.com (to track and identify users across interactions; may be used to send communications or marketing)

You may opt out of Retention.com tracking here:
https://app.retention.com/optout

We may also share your Personal Information to comply with laws, respond to lawful requests, or protect our rights.

4. Opting Out of Data Collection

If you do not want your information collected or used as described, you may opt out by contacting us at:
📧 support@wonderfulhearts.com

You may also adjust your browser settings to refuse cookies.

5. Behavioural Advertising

We use your Personal Information to provide targeted advertising or marketing communications we believe may interest you.

Opt-out options:

You can also opt out via the Digital Advertising Alliance:
http://optout.aboutads.info/

6. Do Not Track

We do not modify our data collection practices when we receive a Do Not Track signal from your browser.

7. Your Rights

If you are a European resident:

  • You may request access to personal information we hold about you.

  • You may request correction, updating, or deletion of your information.

  • We process your information to fulfill contracts (e.g., orders placed) or pursue legitimate business interests.

  • Your data may be transferred outside Europe, including to Canada and the U.S.

8. Data Retention

We retain Order Information unless and until you ask us to delete it.

Account information is retained as long as your account is active or needed to provide services. You may request account deletion at any time.

9. Changes

We may update this Privacy Policy periodically for operational, legal, or regulatory reasons. When significant changes occur, we will notify you by email or through the Site.

10. Minors

The Site is not intended for individuals under 18.

11. Contact Us

For more information about our privacy practices, questions, or complaints, contact us at:

📧 support@wonderfulhearts.com
📞 +1 307 223 8789 (tell me if you want this changed)